How Much Does Email Marketing Cost? (Plans Compared)
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Email marketing is the highest-ROI channel. Here is what it actually costs at each stage of growth.
Free tier: $0
Mailchimp (500 contacts), Brevo (unlimited contacts), ConvertKit (10,000 contacts). Enough for most businesses starting out.
Small list (1,000-5,000): $10-50/month
Mailchimp Standard ($20/month), ConvertKit Creator ($25/month), Brevo Starter ($25/month). Automation, segmentation, and analytics.
Medium list (5,000-25,000): $50-200/month
Advanced automation, A/B testing, and priority support. ActiveCampaign ($49/month) excels at this range.
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Large list (25,000+): $200-1,000+/month
Enterprise features, dedicated support, custom integrations. At this scale, email should be generating significant revenue.
The verdict
Start free. Upgrade when you exceed limits or need automation. Email averaging $36 return per $1 spent makes even paid tiers profitable quickly.
Frequently asked questions
Best free email tools?
Mailchimp (500 contacts), Brevo (unlimited contacts), ConvertKit (10,000 for creators).
When should I upgrade?
When you exceed free limits or need automation. Most upgrade around 500-1,000 subscribers.
Cost per subscriber?
$0.01-0.05 per subscriber per month. At 1,000 subscribers expect $10-30/month.
What is the ROI?
$36 return for every $1 spent — highest ROI of any marketing channel.