Best Email Marketing Tools for Small Business (Compared)
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Email marketing delivers $36 for every $1 spent. Here is an honest comparison of the best tools.
Mailchimp: best for beginners
Free tier handles 500 contacts and 1,000 emails/month. Best drag-and-drop editor. Simple automation.
Brevo: best free tier
Unlimited contacts on free tier. Pay only when sending over 300 emails/day. Most generous free option.
ConvertKit (Kit): best for creators
Free tier handles 10,000 contacts with unlimited landing pages. Stronger automation than Mailchimp.
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ActiveCampaign: best automation
$29/month. Conditional logic, branching workflows, CRM integration. Saves hours of manual work.
FluentCRM: best self-hosted
WordPress plugin. One-time payment, no per-contact fees, full data ownership.
The verdict
Start with Mailchimp or Brevo free. Move to ConvertKit for automation. The habit of sending consistently matters more than the tool.
Frequently asked questions
What is the best free email tool?
Mailchimp for ease of use (500 contacts), Brevo for limits (unlimited contacts), ConvertKit for creators (10,000).
How much does email marketing cost?
Free tiers work for most for the first year. Paid plans start at $10-29/month.
How often should I send email?
Once per week. Consistent sending builds habits without overwhelming subscribers.
Do I need email if I have social media?
Yes. You own your email list but not your social followers. Algorithm changes can eliminate reach overnight.