Learn Chiropractic Social Media Marketing (Beginner Friendly)
Social media marketing has become an essential part of any successful chiropractic business.
With more patients using online platforms to find healthcare providers, having an effective social strategy is key to reaching new patients and growing your practice.
The good news is that chiropractic social media marketing doesn’t have to be complicated, especially if you’re just starting out.
In this beginner’s guide, we’ll walk you through the basics and core strategies to use social to promote your chiropractic services.
Choose the Right Platforms for Your Chiropractic Social Media Marketing Practice
With so many social networks out there, trying to maintain a presence on all of them can get overwhelming.
Rather than spreading yourself thin across every channel, focus on just a few that make the most sense for your chiropractic practice. Here are some top platforms to consider:
As the largest social network, Facebook offers the biggest opportunity to connect with potential patients in your local community. Create a Business Page to promote your practice, share educational content, and interact with Followers.
A visually driven platform with over 1 billion active users, Instagram is great for sharing photos and videos that humanize your practice. Show behind-the-scenes glimpses of your office, introduce your staff, and educate patients on chiropractic.
With a user base made up largely of professionals, LinkedIn allows you to establish yourself as a subject matter expert. Publish blog-style posts to share chiropractic health tips and the benefits of your services.
Google My Business
This free tool from Google allows patients to discover your practice both through Search and Maps. Ensure your business listing has accurate info like your address, phone number, hours, and services offered.
YouTube
As the #2 search engine after Google, YouTube presents opportunities to reach people seeking chiropractic-related video content. Create educational videos that provide value and position your expertise.
Optimize Social Media Profiles to Attract Patients
Your social media profiles serve as virtual storefronts where people get a first impression of your chiropractic business.
Make sure they convey professionalism and your unique value. Here’s how to optimize them:
Profile Picture
Choose images that humanize your practice like photos of you, your staff, or your office. Ensure photos are high quality and well-lit. Potential clients need to get the feel that you’re an actual person.
Cover Image/Header Photo
These large background banners enable you to showcase images of your business, promotions, or chiropractic services offered. A good graphic design that follows the dimension of the cover photo size of the platform in use will do.
Bio
Craft a short paragraph summary that states your mission, values, qualifications, and why you’re passionate about chiropractic care.
A little about your professional experiences will also go along way. Plus you could decide to share more details about yourself that are not related to your professional practice; maybe a hobby, or food and what have you!
Contact Info
Display your phone number, email address, practice website URL, and office address to facilitate contact by potential new patients.
Services
On platforms like Google My Business and LinkedIn, detail the full range of services you provide – spinal adjustments, pain relief, injury rehabilitation, nutritional counseling, etc.
Produce Valuable Chiropractic Content
When it comes to chiropractic social media marketing, content is king!
Posting valuable content is how you organically reach more people on social media without having to pay.
Develop a consistent schedule for publishing educational, informative, and helpful chiropractic-related content. Here are some proven types of content to include:
Patient Success Spotlights
With a patient’s consent, create posts highlighting their health journey, the symptoms/conditions that brought them to you, and the transformative results of their chiropractic treatment plan. This serves as powerful social proof.
Health & Wellness Tips
Share advice columns and quick self-care tips on topics like managing back pain, improving posture, eating anti-inflammatory foods, alleviating sciatica, doing stretchesto relieve sore muscles, etc.
Chiropractic Guides
Develop guides that drill deeper into conditions often treated through chiropractic care – common causes, signs and symptoms, how adjustments provide relief, how long it generally takes to see results, etc. These demonstrate your expertise.
Practice Updates & News
Post about the latest happenings at your office, whether it’s announcing a new chiropractor joining your team, discounts or promotions being offered, community outreach events you’re participating in, opening a new office location, achievements and awards, etc.
Behind-the-Scenes Content
This goes a long way too! Give patients an inside look of your practice by sharing photos and videos of your office, procedures, technologies used, events, patient appreciation days, staff spotlights, etc. This humanizes your business.
Industry Information
Comment on new research studies, breakthrough technologies, innovations, and trends happening within the chiropractic and general healthcare industry. Demonstrate your professionalism and thought leadership.
Engaging With Your Audience
Simply broadcasting content is not enough to get the best out of chiropractic social media marketing – you need to facilitate two-way conversations and interact meaningfully with your growing social media audience.
Here are some ways to boost engagement:
1. Reply to all comments and messages – When someone takes time to comment on your posts or sends you DMs, make sure to respond promptly and thoroughly.
2. Ask questions – Pose questions in your posts like “What’s your biggest challenge with back pain?” or poll your audience for input. When people reply, engage further.
3. Run social contests/giveaways – Tasks like liking a post, tagging friends, sharing content, or commenting for a chance to win a prize incentivizes involvement.
4. Leverage hashtags strategically – Include relevant hashtags so your content is discoverable by more people interested in subjects like #chiropractic, #wellness, #backpain, #nutrition, etc.
5. Go Live occasionally – Host live talks with your audience using the Live broadcasting feature to address chiropractic topics in real-time, take Q&As, or even give tours showing your practice facility.
Being actively involved fosters community and gives prospective patients confidence to eventually convert into real-life customers.
Run Paid Chiropractic Advertisements to boost your Chiropractic Social Media Marketing
While organic unpaid content serves as the foundation of your social media marketing, paid advertisements are what gives your results an extra boost.
They enable your content and offers to reach thousands more social users in your target audience.
Here are best practices when running paid social ads:
1. Target by location, age, interests, behaviors
Leverage social platforms’ extensive ad targeting options so your ads are served to people within close proximity to your practice who exhibit keywords and characteristics indicating they may seek out a chiropractor.
Focus on people likely experiencing symptoms or conditions commonly treated through chiropractic services.
2. Highlight your unique value proposition
Convey what sets your practice apart in your area through your technology used, treatment methods, philosophies, patient experience, or even the convenience of your office location.
3. Promote offers/CTAs
Develop ads around promotions like discounts on initial visits, free consultations, giveaways, or lead magnets guiding people to sign up on your website.
Include clear Calls To Actions inviting fans to book with you.
4. Retarget recent visitors
Create custom audiences in Facebook Ads based on those who’ve recently visited your website and serve them ads to re-engage this warmer traffic.
5. Measure ROI
Properly set up Facebook pixels, tracking links, and UTM codes within your ads to gauge which perform best based on cost per result compared to patient value. Refine what’s working.
Final thoughts on Chiropractic Social Media Marketing
The combination of organic and paid strategies here will drive significant exposure, credibility, and patient interest for any chiropractor just starting their social media marketing. Adjust platforms used, content published, and tactics based on what performs best for your unique practice. With consistency leveraging best practices, your investment of time and resources into social media will pay dividends through growth.
